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Sell my business in Geelong

Preparing your Geelong business for a sale

When selling a business in Geelong, it's important that you maximise every opportunity to get the most out of your life's work. Nash Advisory can help you achieve the best sales price for your Geelong business.

Free valuation report
Understand the true value of your business

How much is your business really worth? Arrange a preliminary valuation call with one of our experts.

Get in touch

Looking to sell or exit your business in Geelong? We can help. Leave your details and a member of the Nash team will call within 24 hours.

Arrange a discovery call

Business valuations — how it works

The road to achieving the best sales outcome

Valuing a business is a complex process. A business valuation from Nash Advisory can give you an understanding of what you stand to gain. Here's how our analysis process works:

  • We identify key areas of strength and weakness, and scope out areas for improvement
  • We compare your business to others in the market along with similar sales results to gauge your relative strength
  • We fully explain how the results of this analysis can impact your valuation and saleability

The first step is to organise a free initial consultation with our team. Fill in the form and we will contact you to arrange a discovery call.

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"With a proud industrial history in manufacturing, the last 20 years has seen Geelong bloom into a thriving business hub. We are seeing many exciting businesses with their roots in Geelong and the surrounding area, creating opportunities for exponential growth"
Tom Butler profile image
Tom Butler

Let's get ready to sell your Geelong business

Since the growth of the 90s, Geelong has become a powerhouse of manufacturing and processing. Along with these industries, over 10,000 local businesses employ hundreds of thousands of people in health, community services, oil and gas, and retail.

Geelong has an economy that is rapidly growing and diversifying to meet the needs of the modern world. If you own a business in Geelong, you can benefit from a sound business sales strategy to help make the most of your enviable position.

Successful business sales in Geelong require expert knowledge. When you work with Nash Advisory, you benefit from decades of experience selling businesses in Australia by putting forward the best case for a business sale to the perfect buyer.

If you're ready to get started, fill out our online form to get in touch. We work all hours to ensure we respond to messages within 24 hours.

As featured in

Global map of buyers and investors

We can take your Geelong business to the world

There's a whole world of opportunities outside of Geelong, and even Victoria. Let us take your business to the world and find the perfect buyer from our global network of contacts in international conglomerates, stock exchange-listed companies, and private equity firms.

Sample industry insight brochure

Gain key insights into your sector with our detailed industry report.

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Our team

Your Geelong-based business requires corporate advisory knowledge from experts who know the landscape. Locally born, two of our core team members are from the Surf Coast Shire and went to school in Geelong. We know the business landscape like nobody else.

Let's work together to maximise your sale price.

Our process for selling a business in Geelong


4 - 6 weeks

We take the time to learn about your Geelong-based business so we can understand how to position it for a better sales result.

  • Educate clients about the process
  • Explain different buyer options, including industry trade buyers, private equity firms, family offices and high net worth individuals
  • Prepare a valuation report about the business
  • Create a scorecard on the business and areas where it may need improvement


4 - 12 WEEKS

Geelong businesses for sale need to be prepared. Preparation yields higher valuations and more interest from a larger pool of buyers.

  • Working with your management team to find areas of growth or areas of weakness
  • Executing strategies from the valuation report
  • Assessing the level of normalisations and add-backs (such as personal items relating to the owner)
  • Sourcing and compiling financial and commercial data, covering over 50 areas of data we require
  • Creating a 'kick-off pack' including NDA, One Pager, and Information Memorandum



We undertake extensive research to understand the buyer pool and how your business is positioned in the Geelong, domestic, and international markets.

  • Research potential buyers that would benefit from owning your business
  • Speaking to buyers early in the process to get an 'early indication' of business value
  • Research who is buying and investing in businesses within Australia and globally



Selling a business in Geelong and achieving the best possible outcome for the owner requires finding the right buyer.

  • Contacting the most relevant buyers in the buyer pool
  • Sending proprietary documents and marketing materials to potential buyers
  • Managing enquiries and introductory discussions from potential buyers
  • Site tours (where relevant) and meetings with owners and management
  • Preparing a secure data room to provide buyers with everything they need



Our team are experts at negotiation and advocating for favourable results for Geelong business owners.

  • Buyers send through a Term Sheet which includes conditions attached to the deal
  • Nash Advisory and buyers exchange data and modelling
  • Work with the owners to land on a favourable position regarding the Term Sheet
  • Signing of the Term Sheet


6 - 10 WEEKS

Buyers will need to take a closer look at your Geelong-based business. This is a complex process that needs to be managed with expert attention.

  • An RFI (Request for Information) is sent by interested parties
  • Lawyers engaged and legal documents are drafted and sent through
  • Further Q&As and site tours



We ensure that you get the most out of a sale when it really matters – signing and cash flows.

  • Signing of key documents
  • Management of cash flows
Sample toolkit

See the blueprint for success with examples of 12 documents used in a business sale

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The Nash Advisory advantage

Work with our directors

If you're a business owner in Geelong, you'll get to work directly with our directors where you will benefit from their many years of knowledge and experience.

Real business experience

We have bought and sold businesses in Geelong before, and we know what it takes to appeal to buyers. Our local experience is our mutual benefit.

Network of buyers

We look all over Geelong, the country, and the world to find the right buyer for your business. Our endgame is to find the best possible fit in a variety of categories.

Outcomes focused

We work to secure better outcomes for your business. In turn, this is our metric for success, and we will only consider having succeeded if you do first.

Does your business need strategic capital investment?

Learn about Nash Capital

Case studies

Contact us about selling a business in Geelong

Let's work together to achieve better outcomes.

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Your questions answered

How long does the process take to sell my business?

Selling a business will generally take between 6 and 12 months. A well planned process should result in a higher outcome for the vendor. Companies who wish to sell their business quickly (i.e within the next 3 months) will typically get a lower result. We aim to set out all expectations and have a clear business sale strategy so all areas of the process can be covered.

How much will the buyer pay and how long will they take?

The market will determine the value of a business. However, we aim to provide a 'view of value' by way of our Nash 360 Valuation Report. In addition to this, we engage with our trusted buyers and investors early in the process to get an indication of price and terms. We can do this within the first one to three months of the process.

Is my data safe when talking to a competitor?

We always ensure that buyers sign confidentiality agreements. When the buyer is a direct competitor, we withhold sensitive information until the end of the transaction. We typically break up the data provided into 3 batches; with the final batch including key customers, pricing and employees.

Who are the likely buyers when selling my business?

The buyer pool can be very broad, or quite specific. This usually depends on the size of your business, the management team, and the industry. The buyers could be private investors, large trade buyers, or private equity firms. Each buyer groups acquires businesses in different ways.

What is involved in due diligence?

A buyer will want to consider all aspects of your business—financials, contracts, customers, industry tailwinds, and management, to name just a few. Diligence can take as little as one months or up to four months depending on your ability to access key data. Our job is to push the process forward an ensure diligence runs smoothly.

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