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Case Study: The divestment of PGL Travel Limited's Australian operations to EdCamps Australia

A leading outdoor education operator across Victoria and Queensland

Overview

PGL Travel Limited, owned by Ares Management, is a leading provider of school camps and activity programs across the United Kingdom, France and Australia. In Australia, PGL operates three large-scale camp facilities located in Victoria and Queensland, welcoming more than 40,000 guests annually. The camps cater to a diverse range of groups including schools, religious organisations and sporting associations, with the capacity to accommodate over 1,000 guests at any one time.

The shareholders of PGL Travel engaged Nash Advisory to manage the divestment of its Australian operations. The sale encompassed three established sites positioned in prime regional locations, offering significant growth potential within the outdoor education and experiential learning sector.

PGL's Australian facilities and operations were ultimately acquired by EdCamps Australia, a portfolio company owned by MA Financial and FinCap - existing operators in the outdoor education and experiential learning space, having previously acquired The Great Aussie Bush Camp through Nash Advisory in 2023.

Industry

Outdoor adventure & education camps

Key outcomes

  • Nash Advisory successfully managed the divestment of PGL Travel Limited's three Australian camp facilities to EdCamps Australia, a joint venture between FinCap and MA Financial
  • The transaction was structured with upfront cash consideration plus a deferred earn-out, providing both parties with aligned incentives linked to post-completion EBITDA performance
  • Nash guided the client through an 18-month bilateral process, navigating cross-border complexity and multi-stakeholder coordination across Australia and the UK

The situation

PGL Travel Limited has operated in Australia for over a decade, establishing three large-scale camp facilities in prime regional locations across Victoria and Queensland. The camps have built a strong reputation within the outdoor education and experiential learning sector, welcoming more than 40,000 guests annually from schools, religious organisations and sporting associations.

As part of a broader portfolio review, PGL's parent company Ares Management made the strategic decision to divest the Australian operations and focus on its core UK and European markets. The shareholders engaged Nash Advisory to manage the sale process, seeking an advisor with deep experience in the outdoor education and tourism sectors and the ability to navigate a cross-border transaction involving multiple stakeholders across Australia, the United Kingdom and the United States.

The transaction required careful coordination given the number of parties involved (including PGL Australia, PGL UK, Ares Management and their respective advisor groups), as well as the need to present the business in a way that clearly articulated its operational strengths, asset quality and growth potential to prospective acquirers.

How we got results

1

Advised the client on optimising business performance ahead of sale

Nash worked with the client to identify opportunities to streamline operating expenditure ahead of going to market. These recommendations were implemented and contributed to a strengthened financial profile ahead of buyer engagement.

2

Prepared a comprehensive Information Memorandum and positioned the business for sale

Nash prepared detailed marketing materials articulating the quality and strategic rationale of the PGL Australia assets, three established school camp facilities in prime regional locations across Victoria and Queensland. The IM clearly presented the business's camp-level contribution, guest capacity, and growth potential within the outdoor education and experiential learning sector.

3

Leveraged existing network to engage the right buyer

Drawing on Nash's network within the outdoor education sector and its prior experience having sold The Great Aussie Bush Camp to the same buyer group, Nash was able to efficiently engage EdCamps Australia as the acquirer. Nash's familiarity with the buyer's investment approach and operational capabilities enabled a focused bilateral process and helped align both parties on commercial terms early.

4

Negotiated a deal structure that aligned both parties' interests

Nash negotiated a transaction structure combining upfront cash consideration with a deferred earn-out linked to post-completion EBITDA performance. This structure provided the buyer with confidence in the entry valuation while preserving meaningful upside for the vendor, ensuring both parties were incentivised around future performance.

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“We are proud to have supported PGL in the sale of their Australian business”.
Tom Butler
Tom Butler
Managing Director

The people involved

Timeline of the sale

April 2024

Nash Advisory engaged by PGL Travel Limited (Ares Management) to manage the divestment of its Australian operations. Engagement letter signed and financial system access obtained.

June 2024

 Information Memorandum prepared and distributed. Site tours of PGL's Victorian and Queensland facilities conducted with the prospective acquirer.

August to October 2024

Non-binding indicative offers received and negotiated across multiple rounds. Nash worked with both parties on price, deal structure, and conditions to achieve a balanced outcome.

November 2024

Non-binding heads of agreement signed with EdCamps Australia. Formal due diligence commenced, with Nash coordinating financial, legal, property and operational workstreams.

April 2025

Due diligence completed with no material issues. Legal documentation drafted and negotiated, with Nash reviewing key commercial terms on behalf of the vendor.

May 2025

Transaction documents executed by both parties.

October 2025

Transaction completed. PGL Australia's three camp facilities and operations formally transferred to EdCamps Australia.

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