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Selling an IT, digital or software business

Access strategic insight across the Australian market

IT and digital businesses operate in fast-moving markets shaped by technology, data and innovation. Nash Advisory helps owners plan and execute successful business sales, delivering structured processes and strong buyer competition.

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Market growth for IT & digital businesses 

IT & digital businesses operate in one of the fastest-growing segments of the Australian economy, with forecast growth of 8.4% per annum to 2030. Demand is underpinned by AI adoption, cloud migration and outsourced delivery models.

Recent precedent transactions demonstrate wide valuation dispersion. Labour-based services average mid-single-digit EBITDA multiples, while scalable, recurring revenue platforms and infrastructure assets command significantly higher benchmarks.

  • Private equity consolidation remains active, particularly in mid-market IT services with recurring contracts and scalable delivery models.
  • Cloud- and AI-led digital transformation continues to expand the addressable markets for technology-driven companies.
  • Data centre and infrastructure-linked digital businesses consistently attract premium valuation multiples.
  • Strategic buyers are acquiring niche SaaS and cybersecurity providers to strengthen end-to-end service capability.

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"We're a young and agile firm and have our fingers firmly on the digital pulse. Being highly organised keeps us one step ahead of buyers at all stages which is vital in a fast-paced industry."
Eric Sengstock
Eric Sengstock
Director

SPECIALIST ADVISORS TO IT & DIGITAL BUSINESSES

Strategic guidance for digital growth and exit

Nash Advisory works with technology business owners across Australia to buy, sell and scale. We provide strategic advice that improves performance, strengthens business models and enhances customer value. Our senior advisors guide decision-making with clear market insight.

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total enterprise value transacted
$
1.9
bn+
Total enterprise value transacted
Enterprise value in FY22
$
400
m+
Enterprise value in FY25
successful deals completed
63
Successful deals completed
Private equity bolt-on deals
25
Private equity bolt-on deals
Valued team members
22
Team members
Completed transactions per year
15
+
Completed transactions per year

Current industry insights and digital business trends

The IT & digital industry continues to transform at pace. Businesses are shifting from traditional service models to scalable online platforms and recurring revenue streams. Cloud adoption, AI applications and cybersecurity remain key growth drivers.

In Australia, both corporate and private equity buyers are active. Demand remains strong for companies that build unique tech solutions, enhance customer experience and demonstrate scalable processes. Owners who review performance early are better placed to maximise value and execute quickly without disruption.

Key factors affecting valuation

  • Recurring revenue quality: Buyers assess the strength of recurring income, customer concentration and contract terms to evaluate earnings stability.
  • Scalable business models: Technology platforms that support growth without significant cost increases often achieve stronger valuation outcomes.
  • Management depth: Experienced leadership and technical teams reduce founder reliance and increase buyer confidence.
  • Financial transparency and preparation: Clear financial reporting and documented processes help buyers complete due diligence efficiently.

Our proven outcomes

We have advised technology businesses across Australia on business sales, acquisitions and strategic growth. Our experience spans SaaS, managed IT services, software development and tech-enabled service providers.

Feedback from our clients

Working with Nash was an absolute pleasure. They were at all times completely responsible and accountable to everything that we needed. Their strong financial acumen was incredibly important throughout the whole process. It was really important that they were able to truly articulate the value of the business in its current state and also look and really delve into the potential future alternate uses for the business…We were really happy with the interest that Nash generated. So we had multiple seriously interested parties, which created that competitive tension that you really need in a deal and was able to achieve the outcome that we wanted and that we expected.

Fiona Selby
Managing Director of Boneo Park
Map of global buyers

Global Capabilities

Unlock a world of possibilities with Nash Advisory's global capabilities. Through our partnership with REACH, we provide unparalleled access to industry experts and local market connoisseurs across 30 countries.

Whether you're selling your business, merging, or seeking investment, our team of seasoned professionals crafts bespoke strategies tailored to your unique needs. Trust us to navigate the complexities of the global market, ensuring you achieve exceptional outcomes that reflect the true value of your hard work and dedication.

Global capabilities

The Nash Advisory advantage

Work with our directors

As one of our clients, you will have direct access to the knowledge and experience of our directors. We will work through the whole process with you, from start to finish.

Real business experience

We know what makes a business appealing to buyers, because we've owned and run businesses ourselves. Our own experience informs every step of our process.

Network of buyers

Maximising the sale price of your business requires finding the right buyer. We have a broad network of contacts which includes Australian and international businesses.

Outcomes focused

We only succeed if you do. We focus all our efforts on getting you the best result. That's why most of our fees are on the back end.

Work with our directors

As one of our clients, you will have direct access to the knowledge and experience of our directors. We will work through the whole process with you, from start to finish.

Real business experience

We know what makes a business appealing to buyers, because we've owned and run businesses ourselves. Our own experience informs every step of our process.

Network of buyers

Maximising the sale price of your business requires finding the right buyer. We have a broad network of contacts which includes Australian and international businesses.

Outcomes focused

We only succeed if you do. We focus all our efforts on getting you the best result. That's why most of our fees are on the back end.

How we support your transactions

View all services

Our advisory services support every part of the transaction lifecycle. From preparation to sale execution, we help technology businesses navigate complexity and maximise transaction outcomes.

Selling a business

We provide expert guidance to help you prepare, market, and negotiate the best outcome for your business sale.

See how we do it

Business valuations

Our team delivers accurate, data-driven valuations to help you understand and enhance your business’s worth.

See how we do it

Business mergers & acquisitions

Our proprietary approach to business sales ensure you get the highest possible sale multiple for your business.

See how we do it
Sample toolkit

Your blueprint for a successful business sale

Our blueprint provides a clear, step-by-step framework so you can see what is required and how we guide you throughout the business selling process.

Download now

Completed transactions across the IT & digital sector

Our transaction track record demonstrates deep sector knowledge and consistent delivery. We work closely with owners and investors to deliver strong commercial results in competitive markets.

Logo of Idealpos
Completed deal:

Idealpos

Date:
May 1, 2021
Transaction type:
Selling a business
Sub sector:
Software-as-a-service (SaaS)

Idealpos is a point-of-sale software business, providing hospitality-focused software solutions to restaurants, bars, pubs and other venues across Australia and NZ primarily. Nash Advisory was appointed in mid-2020 to run a structured sale process for the business, resulting in a competitive bidding and preliminary due diligence phase. Following detailed negotiations and due diligence, the business was acquired by Pemba Capital Partners as part of their hospitality software platform, including Bepoz.

Led by Kevin Han and Jonathan Hoe, the transaction was supported by Michael Garry and Freya Sinickas from Kain Lawyers.

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Logo of Nextel
Completed deal:

Nextel

Date:
February 21, 2021
Transaction type:
Selling a business
Sub sector:
Telecommunications

Nextel, an Australian telecommunications infrastructure services business based in NSW, engaged Nash Advisory to assess their options for divestment.

In managing the sale process, the team at Nash Advisory navigated COVID headwinds to establish a good market valuation based on historical earnings. After running a targeted process, Vonex (ASX:VN8) was selected as the preferred bidder and a binding Term Sheet signed in December 2020.

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Logo of TenderSearch
Completed deal:

TenderSearch

Date:
October 28, 2020
Sub sector:
Bid management

TenderSearch, Australia’s leading tender notification service provider specialising in the local council sector, engaged Nash Advisory to assess options for the divestment of the business and to facilitate the owner’s retirement.

After reaching out to a select group of qualified parties, BCI was ultimately identified as the successful bidder to proceed to diligence in July 2020. Due to COVID-19 restrictions, the entire transaction was successfully completed virtually via video conferencing, with the vendors and the TenderSearch management team never meeting the BCI team in person.  

Led by Paul Nemets and Kieran Ellis, completion occurred in early October and all TenderSearch staff continued in their current roles under the new ownership.

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Want to sell your digital business?

If you're considering selling your digital business, Nash Advisory can help you prepare, position your company for buyers and run a structured sale process. Start a confidential discussion today.

Our specialist IT and digital advisors

Every engagement is led by experienced advisors who understand the nuances of technology businesses. We support founders and corporate teams with structured guidance and commercial clarity.

Our nationwide reach

Our advisors work with technology business owners across Australia and internationally, travelling to support transactions on the ground wherever needed.

Our advisors travel across Australia to work with business owners on-site and manage transactions on the ground. We connect vendors with qualified domestic and international buyers, wherever they operate.

Latest market insights and industry updates

Stay informed with our latest insights on business sales, valuation trends, and market changes. We share practical content to help businesses understand opportunity and move forward with clarity.

Stay connected with Nash Advisory on LinkedIn

Follow Nash Advisory on LinkedIn to receive updates on IT & digital business transactions, valuation trends and market insights. Stay informed with practical commentary from our advisory team.

Frequently asked questions

How do I sell my IT or digital business?

Selling an IT business begins with preparation and positioning. Buyers assess recurring revenue, contract terms, customer concentration and team capability. Clean financial information, documented processes and evidence of scalable delivery are essential. Creating competitive tension through a structured process is the most effective way to maximise value. Early planning improves buyer confidence and reduces execution risk.

Who buys software and technology businesses?

Buyers include strategic operators, private equity firms and international acquirers seeking to expand capabilities. The right buyer depends on your growth profile, product positioning and goals. A targeted process identifies buyers aligned with your market position and scale opportunity. Broad outreach without a strategy can dilute value.

Are IT and digital businesses attractive to private equity?

Yes. Private equity investors actively target IT and digital businesses with recurring revenue, scalable platforms and strong management teams. Managed services, SaaS, and cybersecurity businesses are particularly attractive. Trade buyers also acquire to consolidate market share, add technical capability or access new customer segments.

What drives valuation in IT & digital businesses?

Valuation is driven by recurring revenue quality, customer concentration, platform scalability and management depth. Buyers also assess contract terms, churn rates and gross margin profile. Businesses with strong IP, low founder dependency and documented processes typically achieve higher multiples.

How long does it take to sell an IT or digital business?

A structured sale process typically takes nine to twelve months from preparation to completion. Timing depends on business complexity, buyer engagement and due diligence requirements. Businesses that anticipate information requirements and define clear goals tend to move faster through execution.

Should I pursue a buy-in or buy-out strategy?

A buy-out may suit founders seeking full exit and liquidity. A buy-in can allow continued involvement and shared growth with a new partner. In some cases, a partial divestment or capital raising strategy may be more appropriate. This allows founders to realise value while retaining equity and supporting future growth.

The right approach depends on your long-term goals, risk appetite and succession planning. Strategic advice helps determine the most effective path forward.

Contact our advisory team

Whether you're planning a sale, considering acquisition or exploring your options, we're here to help. We'll review your objectives and outline the most effective path forward.

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