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Tourism

Tourism businesses are travelling to new heights

Low-cost air travel and increasing tourist numbers are driving business opportunities in the tourism industry. Successful operators will provide high-quality services which international and domestic travellers are willing to pay a premium for.

Tourism

Tourism businesses are travelling to new heights

Low-cost air travel and increasing tourist numbers are driving business opportunities in the tourism industry. Successful operators will provide high-quality services which international and domestic travellers are willing to pay a premium for.

Understand where your business stands in your industry

Get an in-depth understanding of the tourism industry and how your business fits into the landscape. By knowing about all the recent movements, you'll get a better idea of the value of your business.

Your industry report contains:

  • Sector insights
  • Public trading and operating data
  • Notable transactions
  • Detailed analysis from our team of experts

Ready to take the next step? Ask us about a business valuation today.

Get your industry report

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"In the next decade, it's predicted that one in four jobs will be created in tourism-related fields. With growth across all tourism focused operators, there's an opportunity for those businesses to capture additional market share via acquisition-based growth, or realise value through a sale or liquidity event."
Kevin Han
Kevin Han
Senior Analyst

Tourism industry insights

Nash has worked with a number of businesses in the tourism industry as well as private equity firms looking for high-quality investment opportunities in the sector. Our team has secured investments, business sales, and other key outcomes for our clients.

We have seen that the primary drivers of growth in the tourism sector are affordable air travel and increasing demand from overseas visitors, particularly from China, supporting the trend that the tourism industry has strong business opportunities in the long-term.

Key valuation metrics

  • Spend per visitor
  • Volume of tourists to the area
  • Demand for premium and experiential services

Businesses to watch

Qantas Airways is the national Australian carrier, servicing over 55 million passengers per year. As one of the leading airlines in the world, Qantas is a prime beneficiary of the upward trend for both international travel and domestic travel, largely through its budget carrier Jetstar. Similarly, airlines like Qantas will bear the brunt of reversals or softening of these trends.

As demand increases for tourism services providing unique experiences in natural environments, Experience Co. are capturing this trend by operating and expanding in this space. Their service offerings include helicopter tours, rafting, and hot air ballooning.

Discover the true value of your tourism business.

Discover the true value of your tourism business.

"In the next decade, it's predicted that one in four jobs will be created in tourism-related fields. With growth across all tourism focused operators, there's an opportunity for those businesses to capture additional market share via acquisition-based growth, or realise value through a sale or liquidity event."
Kevin Han
Kevin Han
Senior Analyst

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Marketing

Marketing

6 weeks

We identify and contact potential buyers in the market to locate the ideal buyer for your tourism business.

  • Contacting the buyer pool
  • Sending marketing documents
  • Q&A management calls
  • Site tours with owners and management

Negotiation

Negotiation

4 weeks

We manage the negotiations process carefully to ensure you can get a favourable sale price, terms, and conditions for your tourism business.

  • Buyers send through Term Sheet and conditions attached to the deal
  • Nash Advisory and buyers exchange data and modelling
  • Signing of the Term Sheet

Diligence

Diligence

6 - 10 weeks

We manage the due diligence process to ensure all important business items are as they should be.

  • RFI sent by interested parties
  • Lawyers engaged and contracts are sent through
  • Further Q&As and site tours as necessary
Finalise

Finalise

2 weeks

The last step is to finalise the sale. We manage this process ensure everything goes smoothly.

  • Signing of key documents
  • Conditions Precedent to the transaction
  • Managing the flow of funds

Recently completed deals

Horizontal Falls Seaplane Adventures
Date:
June 2019
Transaction type:
Selling a business
Industry:
Tourism
Sub sector:
Tour operator

Horizontal Falls Seaplane Adventures, a Broome-based experiential tourism provider, engaged Nash Advisory to facilitate an expedited sale process on their behalf. Nash Advisory used its broad network and experienced team to accelerate the sale process, culminating in the sale of the business to Journey Beyond.

This process took just 6 months from the initial engagement date. The management team of Horizontal Falls Seaplane Adventures will continue post-sale for approximately 1 year to oversee the strategic direction of the business.

Travellers Autobarn
Date:
October 2018
Industry:
Tourism
Sub sector:
Budget travel, youth travel

Travellers Autobarn, an Australian campervan and car rental business servicing primarily the budget youth backpacker market (BYBM) received an investment from the Swiss-based Diethelm Keller Group following a global search undertaken by our team, led by Lucas Couper and Sean O’Neill.

Given the specific characteristics of the business, it was important to find the right strategic growth partner to assist with the local and US expansion plans. Diethelm Keller is a privately held, diversified group with operations spanning household brands, real estate, and tourism and travel, including as the owner of STA Travel.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Trust our tourism industry expertise

Tourism industry business sales image
Real business experience

We have a great deal of experience working with businesses in the tourism industry, and we understand the key drivers of value in the sector.

Tourism industry business sales image
Diligent and thorough

Our process for tourism business sales is meticulous and comprehensive. We handle everything from preparing your business for sale to finding the right buyer.

Tourism industry business sales image
Work with our directors

All of our clients work closely with our directors. You will benefit from the knowledge and expertise of our directors every step of the way.

Tourism industry business sales image
Global network of buyers

Finding the ideal buyer for your business is a key part of achieving the best sales result, and we have an extensive global network at our disposal.

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Get advice about tourism business sales

The tourism industry is on the move as demand for new experiences increases. Find out how your business can benefit.

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