Selling A Tourism Business

Understand where your business stands in your industry

Get an in-depth understanding of the tourism industry and how your business fits into the landscape. By knowing about all the recent movements, you'll get a better idea of the value of your business.

Your industry report contains:

Sector insights
Public trading and operating data
Notable transactions
Detailed analysis from our team of experts

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“Prior to international travel restrictions, Australians have typically spent around $65 billion annually on international travel. There is significant potential for this expenditure to be redirected to domestic travel, which will offset some of the loss of expenditure from international arrivals in the medium term. Businesses in the tourism sector can increase market share through acquisition, or crystalise value through a sale or other liquidity event.”

Kieran Ellis

Manager

Tourism industry insights

Nash has worked with a number of businesses in the tourism industry as well as private equity firms looking for high-quality investment opportunities in the sector. Our team has secured investments, business sales, and other key outcomes for our clients.

We have seen that the primary drivers of growth in the tourism sector are pent-up demand from domestic tourism, strong demand for coastal and regional destinations rather than cities, and an increase in demand for unique experiences and experiential travel.

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Key valuation metrics

Spend per visitor
Volume of tourists to the area
Demand for premium and experiential services

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Discover the true value of your tourism business.

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Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

Educate clients about the process
Explain different buyer options, including trade businesses, private equity, and private owners
Prepare a valuation report about the business
Create a score card on the business and areas where it may need improvement

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

Working with your management team to find areas of growth or limited areas of weakness
Implementing ideas from our valuation report
Assessing the level of normalisations
Getting financial data and customer data, covering 50 areas of data we need
Preparing a secure data room to provide buyers with everything they need

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Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

Speaking to buyers early in the process to get an 'early view' of value from them
Research who is buying in Australia and globally
We use our proprietary method to ensure our buyer pool is strong and competitive

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Marketing

6 weeks

We identify and contact potential buyers in the market to locate the ideal buyer for your tourism business.

Contacting the buyer pool
Sending marketing documents
Q&A management calls
Site tours with owners and management

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Negotiation

4 weeks

We manage the negotiations process carefully to ensure you can get a favourable sale price, terms, and conditions for your tourism business.

Buyers send through Term Sheet and conditions attached to the deal
Nash Advisory and buyers exchange data and modelling
Signing of the Term Sheet

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Diligence

6 - 10 weeks

We manage the due diligence process to ensure all important business items are as they should be.

RFI sent by interested parties
Lawyers engaged and contracts are sent through
Further Q&As and site tours as necessary

Finalise

2 weeks

The last step is to finalise the sale. We manage this process ensure everything goes smoothly.

Signing of key documents
Conditions Precedent to the transaction
Managing the flow of funds

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See the blueprint for success with examples of 12 documents used in a business sale

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Recently completed deals

Date:

February 2024

Transaction type:

Selling a business

Industry:

Tourism

Sub sector:

Adventure Tourism, Eco-Tourism

The Red Cat Adventures Group offers award-winning marine and land-based tourism experiences in the spectacular Queensland Whitsundays.

After the successful sale of a number of successful Australian tourism business’, the owners of the Red Cat Adventures Group approached Nash Advisory to assist in the divestment of their business. Nash was able to guide the owners through a complex business sale involving multiple business divisions whilst maintaining confidentiality of the transaction, a key concern of the Sellers as they did not want their staff and trade partners to be made aware until the transaction had been confirmed.

The Red Cat Adventures Group was successfully sold to Sealink Marine & Tourism, a subsidiary of ASX-Listed Kelsian Group, in November 2023. The transactions was led by led by Lucas Couper and Kieran Ellis.

Date:

November 2023

Transaction type:

Selling a business

Industry:

Tourism

Sub sector:

Luxury Cruising

Kimberley Quest is an award-winning adventure-tourism luxury cruise company based out of Broome, Western Australia.

The owners of the business approached Nash Advisory in early 2023 wanting to pursue business’ in other industries having worked in tourism their whole professional lives and with a goal to move through to completion as quickly as possible. With the assistance of the vendors legal representation, Nash were able to navigate the highly complex regulatory environment, which included key considerations to state environmental bodies and aboriginal heritage protected areas.

The business was successfully sold to Pinnacle Travel Group in November 2023, led by Lucas Couper and Kieran Ellis.

Date:

April 2022

Transaction type:

Selling a business

Industry:

Tourism

Sub sector:

Resort

Lake Argyle Resort is an iconic tourist resort located in the beautiful Kimberley region of Western Australia.

After being engaged by the owner in April 2021, Nash Advisory commenced a formal sale process, with a focus on choosing a buyer that would guarantee the longevity of the Resort. Lake Argyle Resort successfully sold to G’Day Group in early 2022.

The transaction was led by Lucas Couper, Tom Butler, Kieran Ellis and Tom King, with Attwood Marshall acting as legal advisors.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

Educate clients about the process
Explain different buyer options, including trade businesses, private equity, and private owners
Prepare a valuation report about the business
Create a score card on the business and areas where it may need improvement

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

Working with your management team to find areas of growth or limited areas of weakness
Implementing ideas from our valuation report
Assessing the level of normalisations
Getting financial data and customer data, covering 50 areas of data we need
Preparing a secure data room to provide buyers with everything they need

‍

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

Speaking to buyers early in the process to get an 'early view' of value from them
Research who is buying in Australia and globally
We use our proprietary method to ensure our buyer pool is strong and competitive

‍

Download now

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Trust our tourism industry expertise

Real business experience

We have a great deal of experience working with businesses in the tourism industry, and we understand the key drivers of value in the sector.

Diligent and thorough

Our process for tourism business sales is meticulous and comprehensive. We handle everything from preparing your business for sale to finding the right buyer.