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Selling a tourism business

Using the latest industry data and insights, tourism businesses are travelling to new heights

Low-cost air travel and increasing tourist numbers are driving business opportunities in the tourism industry. Successful operators will provide high-quality services which international and domestic travellers are willing to pay a premium for. Find out more about where your tourism business sits in the industry by contacting Nash Advisory.

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Nash industry insights report

Understand where your business stands in your industry

Get an in-depth understanding of the tourism industry and how your business fits into the landscape. By knowing about all the recent movements, you'll get a better idea of the value of your business.

Your industry report contains:

  • Sector insights
  • Public trading and operating data
  • Notable transactions
  • Detailed analysis from our team of experts

Ready to take the next step? Ask us about a business valuation today.

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“Prior to international travel restrictions, Australians have typically spent around $65 billion annually on international travel. There is significant potential for this expenditure to be redirected to domestic travel, which will offset some of the loss of expenditure from international arrivals in the medium term. Businesses in the tourism sector can increase market share through acquisition, or crystalise value through a sale or other liquidity event.”
Kieran Ellis
Kieran Ellis
Associate Director

[25-60] INTRODUCTION PREHEADING

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total enterprise value transacted
$
1.9
bn+
Total enterprise value transacted
Enterprise value in FY22
$
400
m+
Enterprise value in FY25
successful deals completed
63
Successful deals completed
Private equity bolt-on deals
25
Private equity bolt-on deals
Valued team members
22
Team members
Completed transactions per year
15
+
Completed transactions per year

Key valuation metrics

  • Spend per visitor
  • Volume of tourists to the area
  • Demand for premium and experiential services

No items found.

Client case studies

Business sales we're proud to have completed.

What our clients say

Working with Nash was an absolute pleasure. They were at all times completely responsible and accountable to everything that we needed. Their strong financial acumen was incredibly important throughout the whole process. It was really important that they were able to truly articulate the value of the business in its current state and also look and really delve into the potential future alternate uses for the business…We were really happy with the interest that Nash generated. So we had multiple seriously interested parties, which created that competitive tension that you really need in a deal and was able to achieve the outcome that we wanted and that we expected.

Fiona Selby
Managing Director of Boneo Park
Map of global buyers

Global Capabilities

Unlock a world of possibilities with Nash Advisory's global capabilities. Through our partnership with REACH, we provide unparalleled access to industry experts and local market connoisseurs across 30 countries.

Whether you're selling your business, merging, or seeking investment, our team of seasoned professionals crafts bespoke strategies tailored to your unique needs. Trust us to navigate the complexities of the global market, ensuring you achieve exceptional outcomes that reflect the true value of your hard work and dedication.

Global capabilities

Trust our tourism industry expertise

Real business experience
Real business experience

We have a great deal of experience working with businesses in the tourism industry, and we understand the key drivers of value in the sector.

Diligent and thorough
Diligent and thorough

Our process for tourism business sales is meticulous and comprehensive. We handle everything from preparing your business for sale to finding the right buyer.

Work with our directors
Work with our directors

All of our clients work closely with our directors. You will benefit from the knowledge and expertise of our directors every step of the way.

Global network of buyers
Global network of buyers

Finding the ideal buyer for your business is a key part of achieving the best sales result, and we have an extensive global network at our disposal.

Effective and efficient corporate advisory services

View all services

The Nash Advisory team have close to a century of collective experience, and we’re confident our business acumen is second to none. We’ve used that experience to hone a diverse array of corporate financial advisory services that businesses across Australia have benefited from. Many continue to do so, having forged trusted, ongoing partnerships with us.

Once you’ve partnered with Nash, your dedicated advisor will be your point of contact. They’ll leverage the specialist skills of the rest of our team to provide clear, direct advice on how you can meet your goals.

Sample toolkit

See the blueprint for success with examples of 12 documents used in a business sale

Download now

Completed transactions

We've guided owners to successful exits across diverse industries - from manufacturing to tourism to technology. Each deal reflects our commitment to client success.

Completed deal:

PGL Beyond

Date:
November 2025
Transaction type:
Selling a business
Industry:
Education
Sub sector:
Outdoor adventure and education camps

PGL Beyond, owned by Ares Management, is the United Kingdom’s largest provider of outdoor education. The company operates leading school camps and activity programs across the United Kingdom and France.

In Australia, PGL owned and operated three large-scale camp facilities, welcoming more than 40,000 guests annually. These camps cater to a diverse range of groups, including schools, religious organisations, and sporting associations, with the capacity to accommodate over 1,000 guests at any given time.

The shareholders of PGL Beyond engaged Nash Advisory to manage the divestment of its Australian operations, following a strategic decision by PGL Beyond to focus on its European operations and brand portfolio. The sale encompassed three well-established sites in prime regional locations, offering significant growth potential within the outdoor education and experiential learning sector.

PGL Beyond’s Australian facilities and operations were ultimately acquired by The Great Aussie Bush Camp, a portfolio company owned by MA Financial and FinCap.

The transaction was led by Thomas Butler and Kieran Ellis, with support from Jock Mitchell.

pgl-beyond
Completed deal:

Pinnacle Travel Group

Date:
July 2025
Sub sector:
Luxury Cruising

Pinnacle Travel Group, a vertically integrated operator with over 40 years of tourism experience, delivers premium travel experiences across Western Australia. Its portfolio includes leading ferry services to Rottnest Island, award-winning coach tours, and seasonal adventure products.

Pinnacle Travel Group engaged Nash Advisory to assist with the strategic acquisition of Great Escape Charter Company, a luxury small-ship cruise operator in the Kimberley region. This acquisition complements Pinnacle’s existing ownership of Kimberley Quest, bringing together two of the region’s most respected expedition cruising brands.

Founded in 1999, Great Escape has built a strong reputation for exceptional service and bespoke small-group experiences. While continuing to operate independently, Great Escape will now benefit from Pinnacle’s shared services platform across marketing, sales, finance, HR and ICT, further strengthening Pinnacle’s operational base in Broome.

The transaction was led by Kieran Ellis of Nash Advisory.

pinnacle-travel-group
Completed deal:

Kincumber Nautical Village

Date:
June 2025
Transaction type:
Selling a business
Industry:
Healthcare
Sub sector:
Leisure & retirement living

Kincumber Nautical Village is one of Australia’s largest Residential Land Lease Communities (RLLCs), comprising 363 sites on the New South Wales Central Coast, one of the nation’s fastest-growing retirement regions. The Village offers an affordable and desirable lifestyle, just minutes from local shops, cafés, restaurants, and the beaches of MacMasters, Copacabana, and Avoca.

RLLCs are a rapidly growing sector in Australia, meeting strong demand for affordable housing in attractive coastal and regional locations.

The owners of Kincumber Nautical Village engaged Nash Advisory to lead the divestment of the business. The transaction was completed in 2025 following a competitive process. The business ultimately acquired by Hampshire Property Group.

The transaction was led by Thomas Butler, supported by Kieran Ellis, Harry Bahr, and Jock Mitchell.

kincumber-nautical-village

Ready to sell your business?

Partner with Nash Advisory and navigate the sale process with clarity and confidence. We’ll guide you through valuation, buyer selection, and negotiation — ensuring your hard work is rewarded with the best outcome.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Marketing

Marketing

6 weeks

We identify and contact potential buyers in the market to locate the ideal buyer for your tourism business.

  • Contacting the buyer pool
  • Sending marketing documents
  • Q&A management calls
  • Site tours with owners and management

Negotiation

Negotiation

4 weeks

We manage the negotiations process carefully to ensure you can get a favourable sale price, terms, and conditions for your tourism business.

  • Buyers send through Term Sheet and conditions attached to the deal
  • Nash Advisory and buyers exchange data and modelling
  • Signing of the Term Sheet

Diligence

Diligence

6 - 10 weeks

We manage the due diligence process to ensure all important business items are as they should be.

  • RFI sent by interested parties
  • Lawyers engaged and contracts are sent through
  • Further Q&As and site tours as necessary
Finalise

Finalise

2 weeks

The last step is to finalise the sale. We manage this process ensure everything goes smoothly.

  • Signing of key documents
  • Conditions Precedent to the transaction
  • Managing the flow of funds

Recently completed deals

Pinnacle Travel Group
Date:
July 2025
Industry:
Tourism and leisure
Sub sector:
Luxury Cruising

Pinnacle Travel Group, a vertically integrated operator with over 40 years of tourism experience, delivers premium travel experiences across Western Australia. Its portfolio includes leading ferry services to Rottnest Island, award-winning coach tours, and seasonal adventure products.

Pinnacle Travel Group engaged Nash Advisory to assist with the strategic acquisition of Great Escape Charter Company, a luxury small-ship cruise operator in the Kimberley region. This acquisition complements Pinnacle’s existing ownership of Kimberley Quest, bringing together two of the region’s most respected expedition cruising brands.

Founded in 1999, Great Escape has built a strong reputation for exceptional service and bespoke small-group experiences. While continuing to operate independently, Great Escape will now benefit from Pinnacle’s shared services platform across marketing, sales, finance, HR and ICT, further strengthening Pinnacle’s operational base in Broome.

The transaction was led by Kieran Ellis of Nash Advisory.

BIG4 Noosa North Shore
Date:
June 2025
Transaction type:
Selling a business
Industry:
Tourism and leisure
Sub sector:
Holiday Park & School Outdoor Education Camp

BIG4 Noosa North Shore is a multifaceted holiday park located in the pristine natural beauty of Great Sandy National Park, on Queensland’s Sunshine Coast. The Park is due to welcome over 30,000 guests in 2025 across its mix of glamping, caravan, camping, and fixed accommodation options. 

Total Adventures is a well-established school camp operator that runs programs both onsite at the Park and offsite at various locations across South-East Queensland. Total Adventures hosts more than 12,000 students annually.

The shareholders of BIG4 Noosa North Shore and Total Adventures engaged Nash Advisory to lead the sale process of 100% of the business. The transaction was led by Thomas Butler and supported by Kieran Ellis, Jock Mitchell, and Harry Bahr

Boneo Park
Date:
January 2025
Transaction type:
Selling a business
Industry:
Tourism and leisure
Sub sector:
Leisure

Boneo Park, situated in Victoria’s Mornington Peninsula, stands as one of Australia’s leading equestrian event facilities. Spread across 318 hectares, it boasts exceptional amenities and natural assets, including:

  • Pristine Wetlands: Painstakingly restored to their natural state by the McNaught family.
  • Moonah Tree Woodland: The largest privately owned woodland of its kind in Australia.
  • Infrastructure: A modern restaurant and two commercial kitchens, 94 powered campsites and stables, multiple indoor and outdoor arenas. and amenities blocks and an administrative building.

The facility hosts prestigious world cup equestrian events with the wetlands attracting naturalists and bird watchers due to its ecological significance.

After nearly 20 years, the McNaught family decided to sell the property due to founder Fiona Selby’s desire to dedicate more time to her family and Olympic equestrian pursuits. Nash Advisory facilitated the sale through a global marketing campaign, securing the Solomon family as the new owners.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Experts in tourism businesses

No items found.

As featured in

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