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Gain deeper insight into your industry and competitors with the help of our comprehensive industry reports
Tourism businesses operate in a dynamic and competitive travel market. Nash Advisory works with owners to prepare for sale, engage the right buyers and deliver successful transaction outcomes.
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Australia's tourism industry has surpassed pre-pandemic levels and continues to grow. The sector contributes more than $300 billion to the national economy, equivalent to over 11% of GDP, and supports more than 1.7 million jobs.
Domestic tourism remains the backbone of the visitor economy, accounting for the majority of total visitor spend. Regional areas capture a significant share of domestic expenditure, highlighting the importance of location and asset mix when assessing value.
Merger and acquisition activity is strengthening as major operators pursue strategic acquisitions across accommodation, transport and experience-based businesses.
We advise tourism businesses across Australia on company sales, acquisitions and capital transactions. With deep industry insight and access to domestic and international buyers, we help owners manage complex processes and position their business to achieve premium outcomes.
Australia’s tourism industry continues to grow, with visitor numbers and spend increasing year on year. According to Tourism Research Australia data, domestic travel remains the base of the sector, while international arrivals are rebuilding across key state and territory markets.
Labour availability, operating costs and capital investment trends are shaping transaction appetite. For owners planning a sale, understanding these market dynamics is critical to positioning a tourism business for competitive tension and higher valuations.
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Our specialist advisors have advised a range of Australian tourism businesses on sale strategies. We work closely with owners to run structured campaigns and maximise value.
Working with Nash was an absolute pleasure. They were at all times completely responsible and accountable to everything that we needed. Their strong financial acumen was incredibly important throughout the whole process. It was really important that they were able to truly articulate the value of the business in its current state and also look and really delve into the potential future alternate uses for the business…We were really happy with the interest that Nash generated. So we had multiple seriously interested parties, which created that competitive tension that you really need in a deal and was able to achieve the outcome that we wanted and that we expected.
After that first meeting it was clearly evident that the team at Nash were the right partner for us. They showed knowledge of the sector during that first meeting and I guess in every sort of situation, people buy people, and we certainly bought into Tom and Kieran during that first meeting in Melbourne.
Nash have made it seamless for us and most importantly now the ownership is actually sitting within Australia rather than an international operator. So we’re really pleased with that outcome.
Working with Nash was an absolute pleasure. They were at all times completely responsible and accountable to everything that we needed. Their strong financial acumen was incredibly important throughout the whole process. It was really important that they were able to truly articulate the value of the business in its current state and also look and really delve into the potential future alternate uses for the business…We were really happy with the interest that Nash generated. So we had multiple seriously interested parties, which created that competitive tension that you really need in a deal and was able to achieve the outcome that we wanted and that we expected.
Unlock a world of possibilities with Nash Advisory's global capabilities. Through our partnership with REACH, we provide unparalleled access to industry experts and local market connoisseurs across 30 countries.
Whether you're selling your business, merging, or seeking investment, our team of seasoned professionals crafts bespoke strategies tailored to your unique needs. Trust us to navigate the complexities of the global market, ensuring you achieve exceptional outcomes that reflect the true value of your hard work and dedication.
As one of our clients, you will have direct access to the knowledge and experience of our directors. We will work through the whole process with you, from start to finish.
We know what makes a business appealing to buyers, because we've owned and run businesses ourselves. Our own experience informs every step of our process.
Maximising the sale price of your business requires finding the right buyer. We have a broad network of contacts which includes Australian and international businesses.
We only succeed if you do. We focus all our efforts on getting you the best result. That's why most of our fees are on the back end.
As one of our clients, you will have direct access to the knowledge and experience of our directors. We will work through the whole process with you, from start to finish.
We know what makes a business appealing to buyers, because we've owned and run businesses ourselves. Our own experience informs every step of our process.
Maximising the sale price of your business requires finding the right buyer. We have a broad network of contacts which includes Australian and international businesses.
We only succeed if you do. We focus all our efforts on getting you the best result. That's why most of our fees are on the back end.
Utilising our tourism industry expertise, Nash Advisory offers a full range of advisory services. Explore how we assist clients with valuations, divestments, mergers and acquisitions.
We provide expert guidance to help you prepare, market, and negotiate the best outcome for your business sale.
Our team delivers accurate, data-driven valuations to help you understand and enhance your business’s worth.
Our proprietary approach to business sales ensure you get the highest possible sale multiple for your business.
Our blueprint for success outlines the full business sale process, from preparation to completion. Download the transaction document pack to understand what to expect and where we add value.
Our demonstrated tourism transaction track record reflects our strong buyer relationships across the sector, delivering exceptional outcomes for our clients.
Pinnacle Travel Group, a vertically integrated operator with over 40 years of tourism experience, delivers premium travel experiences across Western Australia. Its portfolio includes leading ferry services to Rottnest Island, award-winning coach tours, and seasonal adventure products.
Pinnacle Travel Group engaged Nash Advisory to assist with the strategic acquisition of Great Escape Charter Company, a luxury small-ship cruise operator in the Kimberley region. This acquisition complements Pinnacle’s existing ownership of Kimberley Quest, bringing together two of the region’s most respected expedition cruising brands.
Founded in 1999, Great Escape has built a strong reputation for exceptional service and bespoke small-group experiences. While continuing to operate independently, Great Escape will now benefit from Pinnacle’s shared services platform across marketing, sales, finance, HR and ICT, further strengthening Pinnacle’s operational base in Broome.
The transaction was led by Kieran Ellis of Nash Advisory.
BIG4 Noosa North Shore is a multifaceted holiday park located in the pristine natural beauty of Great Sandy National Park, on Queensland’s Sunshine Coast. The Park is due to welcome over 30,000 guests in 2025 across its mix of glamping, caravan, camping, and fixed accommodation options.
Total Adventures is a well-established school camp operator that runs programs both onsite at the Park and offsite at various locations across South-East Queensland. Total Adventures hosts more than 12,000 students annually.
The shareholders of BIG4 Noosa North Shore and Total Adventures engaged Nash Advisory to lead the sale process of 100% of the business. The transaction was led by Thomas Butler and supported by Kieran Ellis.
Boneo Park, situated in Victoria’s Mornington Peninsula, stands as one of Australia’s leading equestrian event facilities. Spread across 318 hectares, it boasts exceptional amenities and natural assets, including:
The facility hosts prestigious world cup equestrian events with the wetlands attracting naturalists and bird watchers due to its ecological significance.
After nearly 20 years, the McNaught family decided to sell the property due to founder Fiona Selby’s desire to dedicate more time to her family and Olympic equestrian pursuits. Nash Advisory facilitated the sale through a global marketing campaign, securing the Solomon family as the new owners.
The Red Cat Adventures Group offers award-winning marine and land-based tourism experiences in the spectacular Queensland Whitsundays.
After the successful sale of a number of successful Australian tourism business’, the owners of the Red Cat Adventures Group approached Nash Advisory to assist in the divestment of their business. Nash was able to guide the owners through a complex business sale involving multiple business divisions whilst maintaining confidentiality of the transaction, a key concern of the Sellers as they did not want their staff and trade partners to be made aware until the transaction had been confirmed.
The Red Cat Adventures Group was successfully sold to Sealink Marine & Tourism, a subsidiary of ASX-Listed Kelsian Group, in November 2023. The transactions was led by led by Lucas Couper and Kieran Ellis.
Kimberley Quest is an award-winning adventure-tourism luxury cruise company based out of Broome, Western Australia.
The owners of the business approached Nash Advisory in early 2023 wanting to pursue business’ in other industries having worked in tourism their whole professional lives and with a goal to move through to completion as quickly as possible. With the assistance of the vendors legal representation, Nash were able to navigate the highly complex regulatory environment, which included key considerations to state environmental bodies and aboriginal heritage protected areas.
The business was successfully sold to Pinnacle Travel Group in November 2023, led by Lucas Couper and Kieran Ellis.
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Lake Argyle Resort is an iconic tourist resort located in the beautiful Kimberley region of Western Australia.
After being engaged by the owner in April 2021, Nash Advisory commenced a formal sale process, with a focus on choosing a buyer that would guarantee the longevity of the Resort. Lake Argyle Resort successfully sold to G’Day Group in early 2022.
The transaction was led by Lucas Couper, Tom Butler and Kieran Ellis, with Attwood Marshall acting as legal advisors.
Kimberley Quest, an award-winning Luxury Adventure-Tourism Cruise Company providing expedition cruises in Kimberley, Western Australia, mandated Nash Advisory to assist in the 100% divestment of the business. As a successful remote tourism business based in Broome, Kimberley Quest offered a unique acquisition proposition for potential buyers and investors.
The Nash team spent time on the ground in Broome and out on the water understanding the intricacies of the business. This allowed us to strategically target the buyer pool and to find an investor who understood the dynamics of the operation and market, maximising the sale value for the owner. Led by Lucas Couper and Kieran Ellis, the sale was successfully executed in December 2019.
Horizontal Falls Seaplane Adventures, a Broome-based experiential tourism provider, engaged Nash Advisory to facilitate an expedited sale process on their behalf. Nash Advisory used its broad network and experienced team to accelerate the sale process, culminating in the sale of the business to Journey Beyond.
This process took just 6 months from the initial engagement date. The management team of Horizontal Falls Seaplane Adventures will continue post-sale for approximately 1 year to oversee the strategic direction of the business.
Travellers Autobarn, an Australian campervan and car rental business servicing primarily the budget youth backpacker market (BYBM) received an investment from the Swiss-based Diethelm Keller Group following a global search undertaken by our team, led by Lucas Couper and Sean O’Neill.
Given the specific characteristics of the business, it was important to find the right strategic growth partner to assist with the local and US expansion plans. Diethelm Keller is a privately held, diversified group with operations spanning household brands, real estate, and tourism and travel, including as the owner of STA Travel.
Every successful transaction begins with informed planning and a tried and tested process. Contact Nash Advisory to understand your options and develop a strategy aligned to your commercial objectives.
Our senior advisors bring significant experience across the tourism and leisure industry. You will work directly with decision-makers who understand the sector and your objectives.
We work with tourism and travel business owners nationwide, providing comprehensive advice on strategic business sales, connecting companies with qualified buyers across Australia and internationally.
Our advisors travel across Australia to work with business owners on-site and manage transactions on the ground. We connect vendors with qualified domestic and international buyers, wherever they operate.
Stay informed with the latest industry research, market data and transaction trends. Our insights help business owners and investors make confident, evidence-based decisions.
Business valuation multiples differ by industry. This article has everything you need to know about valuing a business in a range of common industries.
Australia’s tourism economy is on track to fully recover to pre-pandemic levels by the end of this year, driven by steady increases in international visitation across most markets.
Driven by a combination of local factors and a resurgence of international travellers, Australian tourism continues to bloom. Here's what you need to know.
Follow Nash Advisory on LinkedIn for industry research, transaction updates and market commentary. Stay informed with timely insights from our advisory team.
Globally, tourism is one of the largest economic sectors, contributing trillions of dollars to global GDP and supporting hundreds of millions of jobs. Recovery since COVID has been strong across key markets, with international visitor numbers increasing year on year. For Australian tourism businesses, global scale matters because inbound demand, airline capacity and international investment trends directly influence valuation and buyer appetite.
Current tourism trends include growth in domestic travel, increased demand for regional and experience-based offerings, and renewed international visitation. Sustainability and responsible tourism are becoming more important to travellers and investors. Digital booking channels, dynamic pricing and data-led marketing are also shaping how businesses operate and attract visitors. These trends influence revenue stability, growth potential and transaction multiples.
A tourism business is typically valued using earnings-based methodologies, adjusted for seasonality, revenue mix and capital expenditure requirements. Buyers assess historic financial performance, forward projections and risk factors such as customer concentration or reliance on key events. Market data, comparable transactions and industry research are used to benchmark appropriate valuation multiples.
Timing depends on performance, market conditions and personal objectives. Selling during periods of revenue growth, strong visitor demand and positive industry sentiment can support higher outcomes. Owners should also consider capital investment cycles and succession planning for management. Early preparation improves negotiating leverage and buyer confidence.
Buyers may include strategic trade operators, private equity firms and high-net-worth investors. Some seek geographic expansion across state and territory markets, while others target complementary services to increase visitor spend. International investors may also pursue Australian tourism assets due to brand strength and long-term growth potential.
A structured sale process usually involves an information memorandum, financial report analysis, confidentiality agreements, management presentations and due diligence materials. Clear documentation reduces risk and speeds up buyer decision-making.
An advisory firm is critical when a travel or tourism business is planning growth, restructuring or a sale. The industry is cyclical and shaped by visitor demand, regional performance and global conditions. Independent advice helps owners interpret market data and act with confidence.
During a transaction, advisors provide accurate valuation, manage buyer engagement and run a structured process. This reduces risk, protects confidentiality and improves commercial outcomes.
Tell us about your tourism business and your goals. We will review your enquiry and arrange a confidential discussion with a senior advisor.
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