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Selling a tourism business

Using the latest industry data and insights, tourism businesses are travelling to new heights

Low-cost air travel and increasing tourist numbers are driving business opportunities in the tourism industry. Successful operators will provide high-quality services which international and domestic travellers are willing to pay a premium for. Find out more about where your tourism business sits in the industry by contacting Nash Advisory.

Nash industry insights report

Understand where your business stands in your industry

Get an in-depth understanding of the tourism industry and how your business fits into the landscape. By knowing about all the recent movements, you'll get a better idea of the value of your business.

Your industry report contains:

  • Sector insights
  • Public trading and operating data
  • Notable transactions
  • Detailed analysis from our team of experts

Ready to take the next step? Ask us about a business valuation today.

Get your industry report

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“Prior to international travel restrictions, Australians have typically spent around $65 billion annually on international travel. There is significant potential for this expenditure to be redirected to domestic travel, which will offset some of the loss of expenditure from international arrivals in the medium term. Businesses in the tourism sector can increase market share through acquisition, or crystalise value through a sale or other liquidity event.”
Kieran Ellis
Kieran Ellis
Associate Director

Tourism industry insights

Nash has worked with a number of businesses in the tourism industry as well as private equity firms looking for high-quality investment opportunities in the sector. Our team has secured investments, business sales, and other key outcomes for our clients.

We have seen that the primary drivers of growth in the tourism sector are pent-up demand from domestic tourism, strong demand for coastal and regional destinations rather than cities, and an increase in demand for unique experiences and experiential travel.

Key valuation metrics

  • Spend per visitor
  • Volume of tourists to the area
  • Demand for premium and experiential services

Discover the true value of your tourism business.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Marketing

Marketing

6 weeks

We identify and contact potential buyers in the market to locate the ideal buyer for your tourism business.

  • Contacting the buyer pool
  • Sending marketing documents
  • Q&A management calls
  • Site tours with owners and management

Negotiation

Negotiation

4 weeks

We manage the negotiations process carefully to ensure you can get a favourable sale price, terms, and conditions for your tourism business.

  • Buyers send through Term Sheet and conditions attached to the deal
  • Nash Advisory and buyers exchange data and modelling
  • Signing of the Term Sheet

Diligence

Diligence

6 - 10 weeks

We manage the due diligence process to ensure all important business items are as they should be.

  • RFI sent by interested parties
  • Lawyers engaged and contracts are sent through
  • Further Q&As and site tours as necessary
Finalise

Finalise

2 weeks

The last step is to finalise the sale. We manage this process ensure everything goes smoothly.

  • Signing of key documents
  • Conditions Precedent to the transaction
  • Managing the flow of funds
Sample toolkit

See the blueprint for success with examples of 12 documents used in a business sale

Download now

Recently completed deals

Pinnacle Travel Group
Date:
July 2025
Industry:
Tourism and leisure
Sub sector:
Luxury Cruising

Pinnacle Travel Group, a vertically integrated operator with over 40 years of tourism experience, delivers premium travel experiences across Western Australia. Its portfolio includes leading ferry services to Rottnest Island, award-winning coach tours, and seasonal adventure products.

Pinnacle Travel Group engaged Nash Advisory to assist with the strategic acquisition of Great Escape Charter Company, a luxury small-ship cruise operator in the Kimberley region. This acquisition complements Pinnacle’s existing ownership of Kimberley Quest, bringing together two of the region’s most respected expedition cruising brands.

Founded in 1999, Great Escape has built a strong reputation for exceptional service and bespoke small-group experiences. While continuing to operate independently, Great Escape will now benefit from Pinnacle’s shared services platform across marketing, sales, finance, HR and ICT, further strengthening Pinnacle’s operational base in Broome.

The transaction was led by Kieran Ellis of Nash Advisory.

BIG4 Noosa North Shore
Date:
June 2025
Transaction type:
Selling a business
Industry:
Tourism and leisure
Sub sector:
Holiday Park & School Outdoor Education Camp

BIG4 Noosa North Shore is a multifaceted holiday park located in the pristine natural beauty of Great Sandy National Park, on Queensland’s Sunshine Coast. The Park is due to welcome over 30,000 guests in 2025 across its mix of glamping, caravan, camping, and fixed accommodation options. 

Total Adventures is a well-established school camp operator that runs programs both onsite at the Park and offsite at various locations across South-East Queensland. Total Adventures hosts more than 12,000 students annually.

The shareholders of BIG4 Noosa North Shore and Total Adventures engaged Nash Advisory to lead the sale process of 100% of the business. The transaction was led by Thomas Butler and supported by Kieran Ellis, Jock Mitchell, and Harry Bahr

Boneo Park
Date:
January 2025
Transaction type:
Selling a business
Industry:
Tourism and leisure
Sub sector:
Leisure

Boneo Park, situated in Victoria’s Mornington Peninsula, stands as one of Australia’s leading equestrian event facilities. Spread across 318 hectares, it boasts exceptional amenities and natural assets, including:

  • Pristine Wetlands: Painstakingly restored to their natural state by the McNaught family.
  • Moonah Tree Woodland: The largest privately owned woodland of its kind in Australia.
  • Infrastructure: A modern restaurant and two commercial kitchens, 94 powered campsites and stables, multiple indoor and outdoor arenas. and amenities blocks and an administrative building.

The facility hosts prestigious world cup equestrian events with the wetlands attracting naturalists and bird watchers due to its ecological significance.

After nearly 20 years, the McNaught family decided to sell the property due to founder Fiona Selby’s desire to dedicate more time to her family and Olympic equestrian pursuits. Nash Advisory facilitated the sale through a global marketing campaign, securing the Solomon family as the new owners.

Our process for tourism business sales

Education

4 - 6 weeks

We take the time to learn about every detail of your tourism business so we can identify its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including trade businesses, private equity, and private owners
  • Prepare a valuation report about the business
  • Create a score card on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need

Research

Research

4 weeks

We take the time to understand the movements in the tourism industry. We find out who is buying tourism businesses and why so we can position your business for sale.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Experts in tourism businesses

No items found.

Trust our tourism industry expertise

Tourism industry business sales image
Real business experience

We have a great deal of experience working with businesses in the tourism industry, and we understand the key drivers of value in the sector.

Tourism industry business sales image
Diligent and thorough

Our process for tourism business sales is meticulous and comprehensive. We handle everything from preparing your business for sale to finding the right buyer.

Tourism industry business sales image
Work with our directors

All of our clients work closely with our directors. You will benefit from the knowledge and expertise of our directors every step of the way.

Tourism industry business sales image
Global network of buyers

Finding the ideal buyer for your business is a key part of achieving the best sales result, and we have an extensive global network at our disposal.

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