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Selling an eCommerce business

Understand the recent trends and behavioural shift towards eCommerce

As a result of mandated lockdowns and stay-at-home orders, consumers looking to spend have turned online to buy their goods and services. This rapid shift in consumer behaviour has led to a boom in online retailing, followed by a lasting change to how consumers interact with brands. Understand the latest industry data by contacting Nash Advisory.

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Nash industry insights report

Understand where your business stands in your industry

Get an in-depth understanding of the eCommerce industry and how your business fits into the landscape. Understanding recent industry movements, you'll get a better idea of the value of your business.

Your industry report contains:

  • Sector insights
  • Public trading and operating data
  • Notable transactions
  • Detailed analysis from our team of experts

Ready to take the next step? Ask us about a business valuation today.

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"eCommerce is experiencing a once-in-a-generation expansion as consumers make permanent changes to how they shop and interact with brands. As a result, traditional brick and mortar operations, which used to rely on television advertisements and billboards to attract foot traffic, are having to pivot quickly or risk being left behind. As a result, we are seeing renewed opportunities in the retail and FMCG sectors as investors rotate out of other sectors and into eCommerce in order to participate in the growth."
Lucas Couper
Lucas Couper
Managing Director

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total enterprise value transacted
$
1.9
bn+
Total enterprise value transacted
Enterprise value in FY22
$
400
m+
Enterprise value in FY25
successful deals completed
63
Successful deals completed
Private equity bolt-on deals
25
Private equity bolt-on deals
Valued team members
22
Team members
Completed transactions per year
15
+
Completed transactions per year

eCommerce industry insights

The team at Nash Advisory have worked with many eCommerce businesses on their strategies, including consumer engagement, supply and logistics, procurement and pricing. In particular, marketing and constant innovation in reaching and engaging with your customers remains central to a successful eCommerce business' longevity.

We understand the key drivers for private eCommerce businesses, how they succeed and what investors and acquirers are looking for when assessing a potential investment. Successful eCommerce businesses remain focused on delivering value back to their customers while keeping a close eye on growth KPIs and owning their segment of the market. This is achieved through a mixture of brand awareness, effective social media strategies, as well as keeping close to new and emerging trends in their relevant sector.

Key valuation metrics

  • Revenue, including any repeat or recurring revenue
  • Cost per click/cost per acquisition, and customer lifetime value
  • Growth rate (revenue, earnings, customers)

No items found.

Case studies

Business sales we're proud to have completed.

What our clients say

Working with Nash was an absolute pleasure. They were at all times completely responsible and accountable to everything that we needed. Their strong financial acumen was incredibly important throughout the whole process. It was really important that they were able to truly articulate the value of the business in its current state and also look and really delve into the potential future alternate uses for the business…We were really happy with the interest that Nash generated. So we had multiple seriously interested parties, which created that competitive tension that you really need in a deal and was able to achieve the outcome that we wanted and that we expected.

Fiona Selby
Managing Director of Boneo Park
Map of global buyers

Global Capabilities

Unlock a world of possibilities with Nash Advisory's global capabilities. Through our partnership with REACH, we provide unparalleled access to industry experts and local market connoisseurs across 30 countries.

Whether you're selling your business, merging, or seeking investment, our team of seasoned professionals crafts bespoke strategies tailored to your unique needs. Trust us to navigate the complexities of the global market, ensuring you achieve exceptional outcomes that reflect the true value of your hard work and dedication.

Global capabilities

We're leaders in the eCommerce industry

Real business experience
Real business experience

The Nash team have plenty of experience working with and for businesses in the eCommerce industry, allowing us a deeper understanding of its trends.

Diligent and thorough
Diligent and thorough

Our process for selling eCommerce businesses is detailed and all-encompassing. We will handle everything from initial analysis, to completing the sale.

Work with our directors
Work with our directors

Our directors have deep sector experience and you'll be working directly with them over the course of your sale.

Global network of buyers
Global network of buyers

We tap into our vast resources and global connections to find an ideal buyer that will offer you the best possible result for your sale.

Effective and efficient corporate advisory services

View all services

The Nash Advisory team have close to a century of collective experience, and we’re confident our business acumen is second to none. We’ve used that experience to hone a diverse array of corporate financial advisory services that businesses across Australia have benefited from. Many continue to do so, having forged trusted, ongoing partnerships with us.

Once you’ve partnered with Nash, your dedicated advisor will be your point of contact. They’ll leverage the specialist skills of the rest of our team to provide clear, direct advice on how you can meet your goals.

Sample toolkit

See the blueprint for success with examples of 12 documents used in a business sale

Download now

Completed transactions

We've guided owners to successful exits across diverse industries - from manufacturing to tourism to technology. Each deal reflects our commitment to client success.

Completed deal:

Geosyntec Consultants

Date:
March 2026
Sub sector:
Environmental Consulting

Geosyntec Consultants is a leading specialist engineering and consulting firm headquartered in the United States, providing environmental, geotechnical, and infrastructure advisory services to clients across government, industrial, and commercial sectors. Backed by Blackstone, one of the world's largest alternative asset managers, Geosyntec has pursued an active growth strategy through both organic expansion and strategic acquisitions.

JBS&G is a prominent Australian environmental and geotechnical consulting firm, delivering contaminated land, hydrogeology, and environmental risk management services across resources, infrastructure, and government sectors. JBS&G has established itself as a highly regarded independent consultancy within the Australian environmental services landscape.

Geosyntec engaged Nash Advisory to act as buy-side M&A adviser in connection with its acquisition of JBS&G, supporting Geosyntec's strategy to expand its operations and capabilities into the Australian market. Nash Advisory managed the end-to-end transaction process through to successful completion.

The transaction was led by Thomas Butler, with support from Hayden Bateman and Jock Mitchell.

geosyntec-consultants
Completed deal:

PGL Beyond

Date:
November 2025
Transaction type:
Selling a business
Industry:
Education
Sub sector:
Outdoor adventure and education camps

PGL Beyond, owned by Ares Management, is the United Kingdom’s largest provider of outdoor education. The company operates leading school camps and activity programs across the United Kingdom and France.

In Australia, PGL owned and operated three large-scale camp facilities, welcoming more than 40,000 guests annually. These camps cater to a diverse range of groups, including schools, religious organisations, and sporting associations, with the capacity to accommodate over 1,000 guests at any given time.

The shareholders of PGL Beyond engaged Nash Advisory to manage the divestment of its Australian operations, following a strategic decision by PGL Beyond to focus on its European operations and brand portfolio. The sale encompassed three well-established sites in prime regional locations, offering significant growth potential within the outdoor education and experiential learning sector.

PGL Beyond’s Australian facilities and operations were ultimately acquired by The Great Aussie Bush Camp, a portfolio company owned by MA Financial and FinCap.

The transaction was led by Thomas Butler and Kieran Ellis, with support from Jock Mitchell.

pgl-beyond
Completed deal:

Pinnacle Travel Group

Date:
July 2025
Sub sector:
Luxury Cruising

Pinnacle Travel Group, a vertically integrated operator with over 40 years of tourism experience, delivers premium travel experiences across Western Australia. Its portfolio includes leading ferry services to Rottnest Island, award-winning coach tours, and seasonal adventure products.

Pinnacle Travel Group engaged Nash Advisory to assist with the strategic acquisition of Great Escape Charter Company, a luxury small-ship cruise operator in the Kimberley region. This acquisition complements Pinnacle’s existing ownership of Kimberley Quest, bringing together two of the region’s most respected expedition cruising brands.

Founded in 1999, Great Escape has built a strong reputation for exceptional service and bespoke small-group experiences. While continuing to operate independently, Great Escape will now benefit from Pinnacle’s shared services platform across marketing, sales, finance, HR and ICT, further strengthening Pinnacle’s operational base in Broome.

The transaction was led by Kieran Ellis of Nash Advisory.

pinnacle-travel-group

Ready to sell your business?

Partner with Nash Advisory and navigate the sale process with clarity and confidence. We’ll guide you through valuation, buyer selection, and negotiation — ensuring your hard work is rewarded with the best outcome.

Our process for selling an eCommerce business

Education

4 - 6 weeks

We perform a thorough examination of every detail of your eCommerce business to gauge its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including large eCommerce companies and private equity
  • Prepare a valuation report about the business
  • Create a scorecard on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

To prepare key items for the sale, we analyse your operational practices and overall performance.

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need
Research

Research

4 weeks

When we know everything about your business, we learn more about the key players in the industry, including potential buyers.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive
Marketing

Marketing

6 weeks

We contact ideal buyers from a pool of potential buyers, positioning your business for the best sales outcome.

  • Contacting the buyer pool
  • Sending marketing documents
  • Q&A management calls
  • Meet with owners and management
Negotiation

Negotiation

4 weeks

We navigate the negotiations process, keeping you well informed of sales prices, terms, and conditions for your e-Commerce business.

  • Buyers send through a Term Sheet and conditions attached to the deal
  • Nash Advisory and buyers exchange data and modelling
  • Signing of the Term Sheet
Diligence

Diligence

6 - 10 weeks

We undertake and manage due diligence, ensuring that everything is where it should be.

  • RFI sent by interested parties
  • Lawyers engaged and contracts are sent through
  • Further Q&As and site tours as necessary
Finalise

Finalise

2 weeks

The Nash Advisory team will manage the process of finalising the sale.

  • Signing of key documents
  • Conditions Precedent to the transaction
  • Managing the flow of funds

Recently completed deals

STEDI
Date:
May 2022
Transaction type:
Selling a business
Industry:
eCommerce
Sub sector:
Automotive lighting

STEDI is Australia’s leading brand in aftermarket LED automotive lighting. with a truly unique business utilising a D2C model to directly connect with customers. The quality, edgy design and a cult following with 4WD enthusiasts has rapidly propelled the brand to a market leadership position. Nash was engaged in December 2021 and ran a short, 6-month, discreet, yet competitive divestment process with both trade and private equity buyers. Ultimately, GPC Asia Pacific, a wholly owned subsidiary of GPC Inc (NYSE:GPC) was identified as the best fit, strategic acquirer for STEDI. Under GPC’s ownership the brand will expand internationally. The divestment process for STEDI was hotly contested and Nash Advisory worked with the vendors to achieve the perfect balance between financial and non-financial outcomes

The transaction was led by Paul Nemets and Lucas Couper.

Our process for selling an eCommerce business

Education

4 - 6 weeks

We perform a thorough examination of every detail of your eCommerce business to gauge its true market potential.

  • Educate clients about the process
  • Explain different buyer options, including large eCommerce companies and private equity
  • Prepare a valuation report about the business
  • Create a scorecard on the business and areas where it may need improvement
Preparation

Preparation

4 - 12 weeks

To prepare key items for the sale, we analyse your operational practices and overall performance.

We analyse your business practices and operational performance to prepare the key items for a sale.

  • Working with your management team to find areas of growth or limited areas of weakness
  • Implementing ideas from our valuation report
  • Assessing the level of normalisations
  • Getting financial data and customer data, covering 50 areas of data we need
  • Preparing a secure data room to provide buyers with everything they need
Research

Research

4 weeks

When we know everything about your business, we learn more about the key players in the industry, including potential buyers.

  • Speaking to buyers early in the process to get an 'early view' of value from them
  • Research who is buying in Australia and globally
  • We use our proprietary method to ensure our buyer pool is strong and competitive

Experts in tourism businesses

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