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Case Study: Australian Wholefoods

How we secured a business partner to supercharge growth for our client


We helped Australian Wholefoods secure a major funding partner and implemented an acquisition strategy. Through our negotiation, Australian Wholefoods received a sale price 20% higher than the initial offer.

Australian Wholefoods were looking for a growth partner who could inject significant funds into their business. The food and hospitality industry has experienced unprecedented growth in recent years, particularly in the health food segment.

We were engaged to structure and facilitate the transaction and manage the overall process. We leveraged our domestic and international database of buyers to single out a funding partner from a pool of more than 80 buyers. We then secured a range of bolt-on acquisitions for Australian Wholefoods to add extra equity capital to the business.


Food processing

Key outcomes

  • Significant funding received
  • Sourcing key strategic acquisitions to fast track growth
  • Renegotiating guarantees for existing personnel

The situation

Australian Wholefoods were eager to expand through acquisition but had exhausted their internal funding capacity. A financial investor was needed to inject funds into their business so it could continue to grow. We were brought on board to identify and communicate with potential buyers, secure new bolt-on acquisitions, and negotiate clauses on financial debts for key shareholders.

How we got results


Finding the buyer

We conducted a global search for Australian Wholefoods whereby we reached out to over 80 buyers across 12 countries. Our aim was not simply to find a financial investor for the business but to find one who shared a similar vision for its expansion.


Communicating the value

We presented the investment opportunity to buyers around the world using our extensive network of contacts and received a term sheet from a prospective funding partner within 60 days of launching the transaction. We managed that offer and acceptance by negotiating throughout the due diligence process to obtain our client a sale price that was $6 million higher than the original offer.


Adding value

We further assisted by developing a 'buy and build' strategy to expedite growth through bolt-on acquisitions. Our objective was to optimise tax and commercial flexibility for the business as well as address the interests of both parties in the earn-out process.


Doing the deal

Our final action for Australian Wholefoods was to renegotiate the terms and conditions of the founder's bank debts to reflect the new operating conditions and increased market value of the business.

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"We worked around the clock to find Australian Wholefoods a funding partner who shared their vision and would supercharge growth for the company. Our priority was to negotiate a great outcome for all involved that would provide plenty of long-term leverage in a saturated marketplace."
Lucas Couper
Lucas Couper
Managing Director

The people involved

Timeline of the sale

February 2016

Australian Wholefoods approached Nash for help finding a funding partner to assist with their ambitions.

April 2016

Nash Advisory began researching the industry and identifying small bolt on acquisitions.

June 2016

Three targets were identified and we discussed high level pricing and terms with them.

June 2016

Nash Advisory began marketing the business and engaging with a global pool of more than 80 trade buyers and private equity investors.

August 2016

A large Australian private equity firm expressed interest, and over the following months the terms of a long term partnership were negotiated and agreed upon.

December 2016

Australian Wholefoods entered into legally binding documentation with Patties Pies, majority owned Pacific Equity Partners. Ezra Legal assisted Nash in arranging a raft of legal documentation.

Services offered

Find the right sales strategy for your business

At Nash Advisory, we develop detailed financial assessments and Information Memoranda that meet the precise requirements of clients wishing to buy, sell, merge or grow their business. We can help you realise your business's true market value.

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